NBC gives Crusoe a social look but forgets one thing..
NBC recently launched a huge marketing campaign to promote the upcoming TV series Crusoe. What I found very interesting is that they even took their campaign online. From Twitter to Flickr to Facebook NBC made sure that the online audience could stay up to date with the latest on the series.
Pic taken by: sizeofguam and available under these terms
NBC however seems to have forgoten one thing about the whole online aspect. By targeting sites like facebook and twitter they have entered our social networking enviroment and as such need to play by our rules.
According to the cluetrain manifest, “markets are conversations and these markets consist of human beings, not demographic sectors.”
By starting a group on facebook and twitter you are starting a conversation and a conversation is something that happens in two directions. If the conversation becomes one directional the conversation will end!
Blocking certain demographic sectors from watching your online content, is like driving with your handbrake on, it will destroy the growth of your campaign and you can forget about viral growth!
The cluetrain manifest goes on to say:
# These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
# As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
# People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
# There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
# What’s happening to markets is also happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.
# Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
# Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
# Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
# Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
NBC we allow you to join our online conversation, we even spread the word and get our friends to follow you, thus giving you more people to talk to, all we ask in return is that you don’t blow it 